Brand Development

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Explore Potential Rebranding Opportunities and Threats
Camp Fire Minnesota delivers year-round nature immersive experiences for young people to deliver our mission: With nature as our catalyst, we energize youth to discover their spark so their futures glow brighter. We proudly serve almost 10,000 young people each year, with nearly 50% receiving financial assistance to engage in our programs. We know nature’s positive impacts and want every young person to experience them!
We are proud to be celebrating our 100-year anniversary in 2024! At this important milestone in our history, we are reflecting on the next 100 years and believe it is time for our organization to rebrand and identify a permanent name for our camp property. A team working with us will have the opportunity to impact our trajectory into the next 100 years!
In February this year, we conducted a strategic conversation with our Board of Directors and Foundation Trustees during our annual retreat to analyze our brand. As a result of this session, a decision was made to explore opportunities for us to strengthen our brand and determine a name for our camp property. We have a clear idea of what we need to learn and understand before we make this decision and are hopeful Taproot volunteers can work to provide us with external insight and guidance.
Camp Fire Minnesota
Location
Excelsior, Minnesota
Website
https://campfiremn.org/Member Since
Jun 2024
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