Google Ads Optimization

We want to optimize and fully leverage our Google Ad Grant by ensuring that our ad campaigns are:
- Well-structured and aligned with our key organizational goals (program outreach, fundraising, and brand awareness).
- Targeting the right audiences (parents, young people who stutter, educators, speech-language pathologists, and donors).
- Utilizing the best keywords and ad strategies to increase visibility and clicks.
- Set up with effective conversion tracking so we can accurately measure our success.
A volunteer’s expertise in Google Ads best practices, bidding strategies, and grant compliance will help us reach more people and drive real impact.

SAY is a nonprofit that empowers, emboldens, and inspires young people who stutter through creative arts programming, community support, and advocacy. Our Google Ads strategy plays a crucial role in:
- Helping families discover our programs so more young people who stutter can access the support they need.

- Expanding awareness of our mission and driving engagement with our digital content.

- Increasing donations and fundraising opportunities to sustain and grow our free and low-cost programs.
By optimizing our Google Ads performance, we can reach more of the people who need us most and ensure that SAY’s message—that every voice matters—resonates far and wide.
We’re excited to work with a skilled Google Ads expert to take our campaigns to the next level!

We have already taken steps to prepare for this project, including:
- An active Google Ad Grant account with existing campaigns in place.

- A dedicated project lead (our Marketing & Communications Manager) to ensure clear communication and implementation of recommendations.

- A strong understanding of our key goals, including increasing program enrollment, event attendance, and donor engagement.

- Google Analytics access to help track results and inform strategy.
With these pieces in place, our volunteer will be able to jump right in and provide actionable recommendations to enhance our Google Ads performance.